1.The mass media today comprises
newspapers, books, radio, television, cinema, internet, E-Mail, Fax etc. Although the use of Internet, E-Mail and Fax
seems to be a recent phenomenon, the other mediums have existed with each other
for many decades. Though the audio visual medium scores over the written words
still the latter holds it’s own advantages.
The media has the NEWS (North, East, West, South) the ability to go
through the remotest part of the earth and can make us feel its pressure in
every place. In 1990's Americans and her
allies waged wars on Iraq and it was televised world over. One could see the effect of deadly weapons,
reaction of the masses and the final outcome.
2. The print media enjoys great
readership. The advent of the audio –
visual media has never threatened its existence. Some of the journalists, in-fact enjoy great
fan following and are respected for their work.
Indians have the credit in winning noble prizes, the booker prize and
other awards from the literacy circles.
3. It is no doubt the job of the
media is to inform readers about everything about everybody, but the media
should also remember that people need some privacy too. Another criticism is that some newspapers
indulge into yellow journalism. The print media have to understand their power
and responsibility. The media could make
great impact on its readers. So it
should shoulder the responsibility of presenting the true picture and not
scandalize it.
4. The audio-visual media scores
over the written media because it takes the viewer at the place of action. Developing countries like India can rely on
media for the mass communication. The
media can be used to disseminate information and impart and to illiterate
masses. The media can aid public involvement through advocating and
transforming knowledge, skills and techniques to the people. Awareness about the various rural development
programs can be achieved by using the media.
Lack of awareness about the different programs is responsible for the
low key progress, which binders the national development process.
5. Gentlemen, media enjoys a wide
reach, it is also helping in national development. It should present news in unbiased manners
before the audience, dispassionate in presenting the actual story for the
benefit or information of masses.
